
Helping you to shape positive
and meaningful change
Major business transformation is a challenging and high-risk undertaking. Successful transformation is dependent on the right strategy being implemented by effective teams lead by exceptional individuals.
Services
We help organisations, teams and individuals to anticipate and overcome the obstacles that frustrate their transformation efforts. We do this through the provision of specialist coaching, mentoring and training services.
Organisations
Very often we under-estimate
the difficulties in producing major change and fail to overcome what are often massive sources
of resistance. Understandably, change creates uncertainty and represents a threat to those who benefit most from the status quo. We help business to assess readiness for major change and to shape their approach.
Teams
Teams are used to develop new technology, new products and new and improved processes. Lack of trust and common sense of purpose allied to conflicting personalities and values can get in the way of performance. We specialize in team coaching and mentoring of teams which includes developing Team Charters to guide how the team operates.
Leaders
Most business transformations fall short of expectations, so taking a lead role is both rewarding and challenging. The challenges include navigating the political landscape and coping with stress and anxiety. Successfully leading major change requires a particular unique mindset and skillset which we can help you to build through training, personal coaching and mentoring services.

Dominic Martin
Trainer, Team Coach and Personal Mentor
I am the owner of Whitethorn Business Associates which I established in 2010. Business change has always fascinated, challenged and fulfilled me.
This is reflected in the various strands of my career:
Analyzing and diagnosing the need for business change including business analysis, operational risk and internal audit
Implementing business change via change management, programme management and project management.
Supporting people through business change via training, team coaching and leadership coaching.
In more recent times I have helped the design and rollout of team coaching and have personally coached over a 100 project teams.
I am a qualified trainer, personal coach, team coach, facilitator, project manager and business analyst. I draw from both experience and competencies in shaping my service to meet client needs. I engage trusted associates in consultation with clients for larger assignments
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Get in touch.
If you are an organisation, a team or a leader planning or undertaking or indeed, struggling with business transformation then we would really like to help. Opportunities to make real and sustainable positive change do not come along too often so you need to make the most of it.
So why not contact us to tell us your story and to see how we might be able to create your happy ending.